Novartis Care Card: Drugs or food?
Our assignment was to create ads for this 20%-off discount offered to frequent users of a major pharmaceutical corporation's products.
The object-oriented concept below contained a hard-hitting message that addressed the fixed-income audience's economic distress.
This creative execution was not used to promote the Novartis Care Card (R)
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is duly noted. Advertising creative is frequently speculative--even when it is done in a professional setting.