About Me
My name is Eric Jay Sonnenschein. I have been a writer all my life, and an advertising copywriter for 13 years.
I believe that a writer must lift a project and propel it. Or as my friend, Peter, says, "The writer pushes the ball forward." This is how my advertising career began.
I started as a junior copywriter specializing in real estate, restaurants, hotels, hospitals, and recruitment.
For 12 years I have been writing pharmaceutical copy, Rx (ethical), DTC (Direct-to-consumer) and Managed Care Markets.
If you want to review my creative writing-novels, short fiction, poetry, radio plays, essays--or look at my art, please visit http://ericsonnenschein.com.
If, on the other hand, you wish to look at my creative advertising concepts and copy, please stay here and review these pages.