EricSonnenscheinCreative

The Art and Science of Copywriting

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About Me
 
My name is Eric Jay Sonnenschein.  I have been a writer all my life, and an advertising copywriter for ten years.
 
I believe a writer must lift a project and propel it .  Or as my friend, Peter, says, "The writer pushes the ball forward."

This is how it all began.
 
After months of cold calls and closed doors, Bob Posner, a partner at Posner Advertising, asked me to write a brochure overnight. I wrote it, he liked it, and the client bought it.  The next night I wrote a second brochure.  The client bought that as well, and I had my first job. 
 
I started as a junior copywriter specializing in real estate, restaurants, hotels, hospitals, and recruitment.
 
For nine years, I have been writing pharmaceutical copy, Rx (ethical),  DTC (Direct-to-consumer) and Managed Care Markets. 
 
If you want to check out my creative writing-novels, short fiction, poetry, radio plays, essays--or look at my art, please visit ericsonnenschein.com. 
   
But if you want to see my creative advertising concepts and copy stay right here and review these pages.
 
My Background in Brief
  • Amherst College, cum laude
  • Peace Corps in Tunisia, Taught English
  • English professor at Fairleigh Dickinson U, Baruch College, Polytechnic U, etc.
  • Singer/songer in a rock band
  • Free-lance writer for Village Voice, Art News, Albuquerque Journal, etc.
   Why do I get hired for tough jobs?
  • I'm a quick study
    (My headline would read:SPEED.  ACUITY.  FLUENCY
  • I get a job done well and on schedule
  • I have the experience and skill to make it great