EricSonnenscheinCreative

The Art and Science of Copywriting

Home
Meet Eric Sonnenschein
Consumer
Pharma DTP
Pharma Direct to Consumer
Managed Care
Site Map
Contact me
About Me
 
My name is Eric Jay Sonnenschein.  I have been a writer all my life, and an advertising copywriter for 13 years.
 
I believe that a writer must lift a project and propel it.  Or as my friend, Peter, says, "The writer pushes the ball forward."

                      This is how my advertising career began.
  
I started as a junior copywriter specializing in real estate, restaurants, hotels, hospitals, and recruitment.
 
For 12 years I have been writing pharmaceutical copy, Rx (ethical),  DTC (Direct-to-consumer) and Managed Care Markets. 
 
If you want to review my creative writing-novels, short fiction, poetry, radio plays, essays--or look at my art, please visit http://ericsonnenschein.com.
   
If, on the other hand, you wish to look at my creative advertising concepts and copy, please stay here and review these pages.
 
My Background in Brief
  • Amherst College, BA cum laude
  • Peace Corps in Tunisia, Taught English
  • English professor at Fairleigh Dickinson U, Baruch College, Polytechnic U, etc.
  • Singer/songer in a rock band
  • Free-lance writer for Village Voice, Art News, Albuquerque Journal, etc.
   Why am I am hired for tough jobs?
 
              My headline would read: 

 

            SPEED.  ACUITY.  FLUENCY 

  •     I'm a quick study
  •     I get a job done well and on 

                  schedule

  •    I have the talent, experience and

                 skill to make it great