Later, at DDB Anderson, I wrote DTC materials for Regranex, a biologic ointment for diabetic foot ulcers; Remicade, a biologic infusion indicated for ankylosing spondylitis (arthritis of the spine); and Xolair, a medication for uncontrolled asthma.
Recently, I have written patient brochures on hypoparathyroidism and health insurance, as well as web content for a major pharma wellness website.
At its best, DTC is patient education. It can provide the information and vocabulary that patients need to initiate dialogue with their physicians.
Until doctors have sufficient time and resources to ask patients all of the right questions, DTC will deliver a valuable service by helping patients ask their own.
Diabetic Wound Healing
In the field of wound healing, which has not changed very much since the ancient Egyptians, Regranex Gel is a revolutionary medication of the future, available today.
Regranex works by recruiting the healing factors in the body to the scene of difficult-to-treat wounds of diabetic patients.
Our advertising strategy aimed to incite urgency and hope.
Patient takeaway: Ignore that cut on your foot at your peril.
And yes, there is something better than a moist bandage!
This concept was not used to promote Regranex Gel (R). Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is noted. Advertising creative is frequently speculative--even when it is done in a professional setting.