EricSonnenscheinCreative

The Art and Science of Copywriting

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Synvisc for OA of the Knee:  "I Get Around!"
 
Most people will develop osteorarthritis (OA) during their lives.  It is the outcome of joint wear-and-tear, erosion of cartilage, and degraded synovial fluid. 
 
People with OA of the knee often cannot stand, sit, or descend stairs pain-free. 
 
Synvisc, an injectable substance, was indicated for OA of the knee.

 

 


 This creative execution was not used to promote Synvisc(R).
 
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them.  Wherever a concept was published, printed, or produced, it is duly noted.  Advertising creative is frequently speculative--even when it is done in a professional setting.