Fast Food: Bringing Up Blimpie
I plumbed my autobiographical depths for this concept.
When I returned from the Peace Corps I was broke. A high school friend showed me around Georgetown in Washingon, DC for a night of drinking.
At four am we were starved and the Blimpie on Wisconsin and M was the only open eaterie. I never believed a Blimpie sandwich could taste so good.
Years later I documented the anecdote in this adumentary--a slice-of-life concept intended to give Blimpie an intriguing brand character. I wanted people to think and feel differently about Blimpie. Isn't this what advertising aspires to do?
Later, Chock Full of Nuts would use a variation of the concept in radio spots.
. This concept was never used to promote BLIMPIES. Please note that the concepts and copy exhibited in this website
solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is duly noted. Advertising creative is frequently speculative--even when it is done in a professional setting.