EricSonnenscheinCreative

The Art and Science of Copywriting

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My first printed journal ad

I was at my first agency, NPM, for a month when this assignment came my way. 
 
The ad needed to be done fast with few visuals to work with.  The copy had to carry the load.  I think it did.  And then some.  It appeared in NEWSWEEK.
 
 
  
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them.  Wherever a concept was published, printed, or produced, it is duly noted.  Advertising creative is frequently speculative--even when it is done in a professional setting.