Patient Brochures
Remicade
Remicade had already been indicated for Crohn's disease and rheumatoid arthritis (RA).
I wrote this piece for a new indication--
ankylosing spondylitis (AS), an inflammatory disease afflicting more
than one million Americans, 75% of whom are men.
The response to this brochure was gratifying. AS sufferers in research reported that they read it multiple times and kept it as a reference. As a DTC writer, this is the outcome you hope for.
Please take a look.
I wrote this patient brochure for a REGRANEX GEL, a product indicated for the treatment of diabetic foot ulcers.
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is duly noted. Advertising creative is frequently speculative--even when it is done in a professional setting.