Corporate Makeover for Takeover: ALZA
My first print assignment at Healthworld was to create a corporate ad for ALZA, then the maker of Ditropan, for circulation at a major company event.
In a creative upset, the client chose this concept over several others written by agency veterans. It was hard work defending these three words of copy.
The ad was so popular at the company event that ALZA ran it in publications. Behind the scenes, the company was seeking a take-over suitor.
Apparently it worked. ALZA was acquired by J&J months later.
Please note that the concepts and copy exhibited in this website
solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is duly noted. Advertising creative is frequently speculative--even when it is done in a professional setting.