EricSonnenscheinCreative

The Art and Science of Copywriting

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Crystal Springs:  Selling the dream
 
I have never played a hole of golf, 
 
But some people I know love the game so much they'll play nine holes in the snow. 
 
Crystal Springs, a resort-condo community in Vernon/Great Gorge, New Jersey, had nine golf courses--a golf-fanatic's paradise.
 
I entered his dreams and created this ad.

 


 
Please note that the concepts and copy exhibited in this website

solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them.  Wherever a concept was published, printed, or produced, it is duly noted.  Advertising creative is frequently speculative--even when it is done in  a professional setting.