EricSonnenscheinCreative

The Art and Science of Copywriting

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Corporate Makeover ALZA
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Four Star Dining near JFK
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Restaurant Concept:  Birchwoods
 
A restaurant near JFK airport had become the refuge of a talented chef with an impressive 4-Star resume. 
 
The campaign had no budget, but the result was surprisingly fresh and nicely seasoned.   
 
 
 
Please note that the concepts and copy exhibited in this website

solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them.  Wherever a concept was published, printed, or produced, it is duly noted.  Advertising creative is frequently speculative--even when it is done in  a professional setting.