EricSonnenscheinCreative

The Art and Science of Copywriting

Home
Meet Eric Sonnenschein
Consumer
Corporate Makeover ALZA
Real Estate: Mind/Space
Branding a Building
Four Star Dining near JFK
Bringing up Blimpie
Long Beach Medical Center
Home on the 18th Hole
Buses Tell Best Stories
Avalon Bay: Rent a Resort
Pharma DTP
Pharma Direct to Consumer
Managed Care
Site Map
Contact me
Transportation:  Greyhound is the way to go.
 
This was my first ad that advertising people liked.  It has stood the test of time, hearts, and minds--an elusive consensus.   
 
How does one elevate inter-city bus travel from cheap and depressing to intriguing and exciting? 
 
I asked my car-less self this question so often that the answer finally came. 

 
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them.  Wherever a concept was published, printed, or produced, it is duly noted.  Advertising creative is frequently speculative--even when it is done in  a professional setting.