Regranex: "Walk this way."
The walk sign is a familiar icon. Here--with dire modification--the walk sign conveys a medical emergency resulting from diabetic foot ulcers.
This creative execution was not used to promote Regranex Gel (R).
Please note that the concepts and copy exhibited in this website solely represent and are intended to promote my thinking and creative vision, and not the brands and manufacturers mentioned in them. Wherever a concept was published, printed, or produced, it is duly noted. Advertising creative is frequently speculative--even when it is done in a professional setting.